Co-founders Jessica Venning-Bryan and Simon Pohlen launched Factor in market in 2025, spotting a critical inefficiency others had overlooked.

When utility companies need to price commercial customers - from office buildings to factories to farms - they currently operate a manual, spreadsheet-based process that can take days or weeks.

Factor's AI-powered platform replaces these legacy systems with real-time machine learning, enabling energy retailers to price and manage complex commercial contracts at scale.

Leading their pre-seed round in 2025, we invested in Factor not only because their product and market were compelling, but because of the opportunity to invest in Jess and Simon. They both brought unique perspectives from co-founding Flick Electric and working with Flux Federation building Factor at a time when the energy transition is creating real demand for flexible, modular pricing infrastructure that legacy systems simply can’t deliver.

Factor has raised a $3.2m pre-Seed round in 2025, and was acquired by Gentrack on 18 May 2026 for $34.9m. Just 382 days since we led their pre-Seed round.