From Startup to Snowflake: Building and Exiting Observe
4 SEPTEMBER | 7:30AM - 9:00AM | AUCKLAND

Join us for breakfast and a fireside chat with Jeremy Burton, founder of Observe Inc., the AI-powered observability startup acquired by Snowflake in 2025.
Jeremy will share the inside story of building Observe from the ground up. From developing the product, scaling sales, navigating the realities of startup leadership, and ultimately exiting to Snowflake, where he then became a board member.
His experience building Observe, alongside more than 20 years in leadership roles at Dell Technologies, EMC, Oracle, VERITAS, and Symantec, gives him a rare perspective across founder-led startups and global technology companies.
This will be a relaxed and candid conversation about what it takes to build, scale and sell a software company. Expect practical lessons, honest reflections and the opportunity to ask Jeremy about the opportunities you are navigating today.
